Have you ever been stuck looking for color palettes? I certainly have. We've collected a few quick resources for you here if you are looking for fresh palettes for spring 2023, look no further.

Author Bio

Hi there, I’m Mike. I love looking at and comparing gear, tools, clothing, espresso machines, and other things like that. Do you? I think it sort of comes with the territory of being a Graphic Designer for over 14 years. I started out working for Carhartt–a workwear clothing company–then transitioned to teaching at a small college. As a professor, I teach students to create, analyze, critique, and look at color palettes from time to time.

10 Fresh color combinations for 2023

Think about your design?

As I have said in class before, choosing fresh colors for your brand is an important decision, as color palettes can evoke different emotions and associations that can impact the perception of your brand. The first step in choosing colors for your brand is to consider the personality of your brand and your target audience. In 2023 for example, if you want your brand to be associated with trust and stability, additionally blue might be a good color to use, while if you want your brand to be associated with energy and excitement, red might be a better choice.

What emotions do colors evoke?

Fresh color palettes for 2023

Another important factor to consider when choosing colors for your brand is color psychology. Different colors can evoke different emotions and associations, and it’s important to choose colors that align with the emotions you want to associate with your brand. For example, green is often associated with growth and stability (and freshness), while yellow is associated with optimism and happiness. Likewise, it’s also important to consider the emotions that your target audience might associate with different colors, and choose colors that will appeal to them. The chart below is from londonimageinstitute.com. Click the image to find out in depth information on color from the London Image Institute.

Consistency

In summary, it’s important to make sure that your colors are consistent across all your branding materials, including your website, social media, and marketing materials. Choosing a simple color palette that you can use consistently is key to making your brand recognizable and memorable in 2023 and for years to come. It’s also important to test your color palettes and get feedback to see if they are communicating the right emotions and associations. When choosing colors for your brand, it’s important to take your time and make sure you choose colors that align with your brand personality and evoke the emotions you want to associate with your brand.

10 ways to choose good colors for your brand

The first 5

Know your brand personality: Identify the personality of your brand and choose color palettes that align with it. For example, blue conveys trust and stability, while yellow conveys optimism and friendliness.
Consider your target audience: Think about the demographics of your target audience and choose colors that appeal to them. While not always, often women tend to prefer pastel colors, in contrast, men tend to prefer bolder, brighter colors.
Use color psychology: Different colors evoke different emotions and associations. Choose colors that evoke the emotions you want to associate with your brand. For example, red conveys passion and excitement, while green conveys fresh growth and stability.
Look at your competitors: Take a look at your competitors’ branding for 2023 and choose color palettes that set you apart and make you unique.
Think about your industry: Consider the industry you are in and choose colors that are commonly used in that industry. For example, green is often associated with the environment, and blue is associated with healthcare.

The second 5

Look at nature: Nature is a great source of inspiration for colors. Look at the colors of the sky, ocean, and trees and consider how they can be incorporated into your brand. These colors aren’t just fresh for 2023, but Nature consistently inspires.
Use color combinations: Don’t be afraid to use multiple colors in your branding. Choose colors that complement each other and work well together.
Test your colors: Try out different color combinations and see how they look. Show your colors to others and get feedback to see if they convey the right emotions and associations.
Make it consistent: Make sure the colors you choose are consistent across all your branding materials, including your website, social media, and marketing materials.
Keep it simple: In conclusion, don’t choose too many colors for your branding. Stick to a few key colors that you can use consistently, and make sure they are easy to recognize and remember.